Consumers
How faith shapes what people buy, watch, and trust.
The demand-side lens on Christian buying, media, and behavior — for anyone selling to or serving Christians.
For brands, publishers, media, tech, and retail.
Barna Insights
Know the people you serve
A year of Barna research on consumers, donors, leaders, and the next generation — plus live focus groups, time with our researchers, and a seat at the Summit.
- Program
- Annual membership
- Term
- Fall 2026 – Summer 2027
- Enrollment
- Open now
Why this exists
Is your strategy keeping up with the people it depends on?
Staying close to your audience is no longer an annual exercise. It's an operating discipline.
- 01
People are rethinking everything
How they give, how they gather, how they lead, and what they believe — all of it is moving.
- 02
Plans were built for yesterday
Your team, your message, and your roadmap were shaped around who these people used to be.
- 03
Knowing them is the advantage
The better you know them, the better you can deliver for them. That is the whole thesis.
“People are just more discerning now, right? The more we learn about those we’ve been called to serve, the better we are at stewarding our mission.”
Step one · Choose your track
Pick the audience you most need to understand.
Each track brings new research three times a year, with a live briefing, a white paper, and the underlying data.
Donors
What moves people to give, and what is starting to shift.
Generosity motivations, channel behavior, and the early signals of change in Christian giving.
For nonprofits, ministries, and fundraising agencies.
Leaders
What pastors and nonprofit execs are navigating today.
The pressures, priorities, and decisions shaping church and Christian nonprofit leadership right now.
For anyone serving pastors, churches, and Christian nonprofits.
Next Gen
Teens and young adults, in their own words.
Original insight into the lives, faith, and priorities of teens and young adults.
For organizations serving children, youth, parents, and campuses.
Included with every track
Three landmark themes run all year.
Whichever audience you follow, the core research comes with it — at every membership level.
AI & The Future of Faith
Trends in AI, and how it is influencing faith, work, and ministry.
Sept — live with Carey Nieuwhof · Jan — new research · May — Summit
Spiritual Trends
What's shifting in how Americans believe, practice, and belong.
Nov — State of the Church · Mar — live with David Kinnaman · May — Summit
Evangelicals Today
A landmark study of who they are, what they believe, and where they're going.
Feb — new research with the NAE · May — Summit
Step two · Choose your level
Three membership levels.
Every level includes the core research and a seat at the Summit.
Core
$9,500
per year
One audience, all of the core research.
- Audience tracks
- 1 track
- Core research
- Summit seats
- 1 Summit seat
- The Room (live focus group)
- The Consult
- Barna Insights Library
- Limited access
Premium
MOST POPULAR$19,000
per year
Two audiences, plus a live room with real people.
- Audience tracks
- 2 tracks
- Core research
- Summit seats
- 2 Summit seats
- The Room (live focus group)
- The Consult
- Barna Insights Library
- Intermediate access
Platinum
$28,500
per year
Every audience, and our researchers on your problem.
- Audience tracks
- 4 tracks
- Core research
- Summit seats
- 3 Summit seats
- The Room (live focus group)
- The Consult
- Barna Insights Library
- Full access
The keystone event
Barna Summit 2027.
An immersive week of mainstage research, direct dialogue with the researchers behind it, and peer leaders from across the ecosystem.
- When
- May 17-20
- Where
- Boulder, Colorado
- Who
- Barna leadership, Fellows, members
- Seats
- First seat included
Your first Summit seat is included with membership — a $2,500 value — with additional seats available to members at a reduced rate.
Get started
Inquire today.
Tell us who you serve and what you're deciding this year. We'll come back with the track and the level that fit.
- 1
Schedule a call
Twenty minutes to hear what you're working on.
- 2
Choose your track(s)
We recommend the audience groups closest to your decisions.
- 3
Get started
You're in for the year, from the next research release on.
Questions
Frequently asked
The short answers. Anything else, ask us on the call.